The world of beauty and makeup is ever-evolving, with new trends emerging each season. For 2024, we see a fresh fusion of creativity, individuality, and bold choices that are defining the latest makeup trends. From clean beauty to bold color choices, the current makeup landscape is all about embracing personal style while staying on-trend.
In this article, we’ll explore the latest makeup trends that are taking over the beauty industry, what your favorite celebrities are wearing, and which makeup products can help you achieve these looks. Whether you’re a beauty enthusiast or simply looking to update your makeup routine, these trends will keep you ahead of the curve.
Shop for the latest makeup products to achieve these looks here.
Top Makeup Trends
1. Clean Beauty and Minimalist Glam
Clean beauty isn’t just a trend; it’s a movement toward more conscious beauty choices. This minimalist approach focuses on enhancing your natural features with lightweight products that offer skincare benefits. The rise of “no-makeup” makeup looks, combined with eco-friendly and skin-nourishing products, is growing stronger in 2024.
Celebrities like Hailey Bieber and Alicia Keys are leading the clean beauty revolution. They’re often seen sporting dewy, glowing skin with minimal foundation, opting for light-tinted moisturizers and serums that boost hydration while providing coverage.
Products to use:
- Tinted moisturizers or BB creams with SPF
- Cream blushes and bronzers
- Highlighters with a subtle shimmer
- Skin-nourishing lip balms with a hint of tint
2. Bold, Graphic Eyeliner
Graphic eyeliner has made a dramatic comeback this year. Inspired by futuristic beauty and the 1960s mod style, this trend features bold lines, unexpected shapes, and colors that make your eyes the focal point of your look. Celebrities such as Doja Cat and Zendaya have been rocking bold eyeliner looks on the red carpet, proving that this edgy trend isn’t going anywhere anytime soon.
Products to use:
- Gel and liquid eyeliners in black and bold shades
- Eye primers for long-lasting looks
- Smudge-proof, water-resistant formulas
Graphic eyeliner is all about creativity. Whether you want to opt for a sharp cat-eye, floating eyeliner, or asymmetrical shapes, this trend gives you the freedom to experiment.
3. Blush Draping and Rosy Cheeks
Blush draping, a trend that emphasizes the cheekbones and temples, has taken the beauty world by storm. With influences from the ’80s, blush draping provides a natural lift to your face by blending blush into your contour. Celebrities like Selena Gomez and Kylie Jenner have been spotted embracing this trend, giving their cheeks a rosy, flushed look that adds warmth to their complexion.
Products to use:
- Cream and powder blushes in shades like coral, rose, and peach
- Angled brushes for precise application
- Multi-purpose blush sticks for a quick and easy look
For an elevated version of blush draping, pair it with a soft highlighter to accentuate your cheekbones even further.
4. Vibrant Eye Shadows and Pastels
Bold, vibrant eyeshadow palettes are a must-have for 2024. Celebrities such as Lady Gaga and Dua Lipa have been incorporating vibrant hues into their makeup routines, bringing life and color to their looks. Whether it’s electric blues, neon greens, or pastel purples, colorful eyeshadows are the way to go if you’re aiming to make a statement.
For a softer take, pastel shades like baby pink, lavender, and mint green are also trending. They’re perfect for a fresh, spring-inspired look that adds a playful pop to your eyes without overwhelming the rest of your makeup.
Products to use:
- Pigmented eyeshadow palettes with bold and pastel shades
- Eye primers to intensify the colors
- Blending brushes for smooth transitions between colors
5. Glazed Lips and Glossy Finishes
Matte lips have had their moment, but 2024 is all about high-shine, glossy finishes. “Glazed” lips, popularized by stars like Hailey Bieber, are the ultimate expression of fresh, youthful beauty. Whether it’s a clear gloss or a tinted version, shiny lips create the illusion of fuller, more hydrated lips.
Products to use:
- Hydrating lip glosses with a non-sticky finish
- Lip oils for added moisture and shine
- Lip liners to define and shape the lips
For extra dimension, layer a gloss over a bold lip color or a lip stain to get that perfect shiny finish.
6. Fluffy, Natural Brows
Gone are the days of over-plucked, pencil-thin eyebrows. The trend in 2024 is all about natural, fluffy brows with a hint of definition. Celebrities like Cara Delevingne and Lily Collins have become the poster girls for this trend, opting for brow gels and pomades to enhance their natural shape.
To achieve the fluffy brow look, brush your brows upward with a spoolie, then apply a tinted brow gel to set them in place while filling in any sparse areas.
Products to use:
- Tinted brow gels
- Brow pencils for added definition
- Clear-setting gels to keep brows in place all-day
The key here is to keep it light and natural, avoiding heavy-handed application.
7. Glitter and Shimmer Accents
Glitter is making a major comeback, both on and off the red carpet. Celebrities like Euphoria’s Sydney Sweeney and Keke Palmer have embraced glittery eye looks, incorporating shimmer and sparkle into their eyeshadows, eyeliners, and even lip glosses.
Glitter isn’t just for festival season anymore—it’s a playful, fun way to add some extra sparkle to your everyday look. For a subtler approach, opt for shimmer-infused products that catch the light without overwhelming your makeup.
Products to use:
- Glitter eyeshadows and liquid glitters
- Shimmer highlighters and body oils
- Glitter eyeliners for a fun twist
Whether you’re going for a full-glam look or a more subtle shine, glitter is the perfect way to make your makeup stand out.
8. Monochromatic Makeup Looks
Monochromatic makeup, where your eyes, lips, and cheeks are all dressed in the same color palette, continues to be a top trend in 2024. This versatile style allows you to experiment with different tones of one shade, making it easy to create a cohesive, polished look. Celebrities like Gigi Hadid and Janelle Monáe have shown us that monochromatic makeup is sophisticated and chic.
This trend is particularly popular with warm neutrals, soft pinks, and even bold reds, depending on the occasion.
Products to use:
- Multi-use products like lip and cheek tints
- Single-tone eyeshadow palettes
- Blushes and lipsticks in the same color family
By choosing complementary shades for your lips, eyes, and cheeks, you can achieve a sleek, effortless look.
9. Glass Skin and Dewy Finishes
Originating from South Korea, the “glass skin” trend has taken over the beauty world in recent years, and it’s still going strong in 2024. Glass skin is all about achieving a complexion so smooth, radiant, and clear that it looks like glass. This trend emphasizes skincare just as much as makeup, making hydration, serums, and primers a big part of the routine.
Celebrities like Kim Kardashian and Rosie Huntington-Whiteley have been spotted with flawless, glowing skin that embodies the glass skin trend.
Products to use:
- Hydrating primers and serums
- Dewy-finish foundations
- Facial oils and illuminators
The secret to glass skin lies in layering hydrating products that plump and smooth the skin before applying makeup.
10. Metallic Makeup
Metallic makeup is one of the bolder trends of 2024, featuring gold, silver, and other metallic tones on the eyes, lips, and even cheeks. Stars like Rihanna and Bella Hadid have made metallic eyeshadows and lipsticks a must-have for evening glam. These reflective shades give an otherworldly, futuristic vibe that’s perfect for anyone looking to make a bold statement.
Products to use:
- Metallic eyeshadow palettes
- Liquid metallic eyeliners
- High-shine metallic lipsticks
Pairing metallic eyes with a nude lip or vice versa helps balance out the boldness while keeping your look refined.
Conclusion
The latest makeup trends for 2024 offer something for everyone, from bold and adventurous styles to natural and minimalist looks. Celebrities are embracing these trends, making them more accessible to everyday beauty lovers. Whether you’re drawn to the clean beauty movement, graphic eyeliner, or the shimmering magic of metallics and glitter, there’s no shortage of inspiration.
Remember, makeup is all about experimentation and self-expression. So, don’t be afraid to try out these trends, mix and match products, and find the ones that best suit your style.
And if you’re looking for the perfect products to recreate these trends, shop here for the latest in beauty and makeup products.